Our Story

I was drawn to Luanne’s feisty and straightforward attitude, and Luanne was drawn to my gentle nature and sailor’s mouth. We could make each other laugh like no one else we had ever met. We became fast friends and eventually started dating. We always talked about starting an online business together, but we had full-time jobs in our respective fields, so we kept that idea simmering on the backburner.

In 2013, I was fired from my job, and Luanne was ready to leave the tech scene in San Francisco, so we threw caution to the wind, merged our individual skill sets and created what would eventually become Clean Food Dirty Girl. Neither one of us had ever started an online business before, and we had little clue about what we were doing, but we believed in ourselves and in each other, and we figured it out as we went.

It wasn’t an easy start and there was a steep learning curve, but we persevered and didn’t give up. At one point we calculated that we were making a combined 0.50 cents an hour for almost a year. Luanne and I have a lot of differences, but one of our common traits is the thing that kept us working towards our goals: stubbornness and sheer determination. 

In 2014 we made a pact that when our business became profitable we would book a one-way ticket and move to Hawaii. This dream materialized in 2016, and we have lived here ever since. We were married in 2017 and currently live in a beach town on Maui with our cat, Sweet Pea, our Brazilian giant tortoise, Slow Moe and our Indian Star tortoise, Donut.

Clean Food Dirty Girl

helps thousands of people all around the globe eat more plants on a weekly basis. We have a kick-ass virtual staff located in various parts of the United States, Canada, Costa Rica, Spain & Belgium.

We're profitable, fiercely independent and fully self-funded.