I read The Pleasure Trap by Dr. Douglas Lisle in 2009, and it has yet to exit my brain.
Most of the books I read about food cover the science of why eating a nutrient dense diet, full of whole plant foods is so powerful for our health. Not only for preventing illness and disease, but in some cases, reversing them as well. These works are incredibly important and deserve a spot on every doctor’s book shelf.
But, The Pleasure Trap is different. It doesn’t go into why eating a healthy plant based diet is so powerful for human health.
It goes into why people don’t eat a healthy plant based diet, even when they know how powerful it is for human health.
This is key …
You can know something all day long, but if you don’t put it into practice, it will never serve you.
Tell me if this sounds a smidge familiar:
You get REALLY inspired to eat a healthy plant based diet.
You START eating a healthy plant based diet.
After a couple weeks you feel better than you’ve felt in a long time. You have more energy, you’re more optimistic, you’re sleeping better, you feel more patient and grounded, you’re more productive – life is fucking great.
And then, one day, in walks a bag of donuts, and they start flirting with you hard. You try to walk away, but donuts have mad game. They keep seducing you until you fall directly into their hole, where you proceed to get blissed out from their high.
You thought it was a one time fling, but the next day, you can’t stop thinking about those donuts, with their alluring curves and tempting sweetness. You even packed a healthy lunch and are staring directly at an organic apple. You don’t even want a donut necessarily, but you can’t stop craving it. You can’t stop imagining sinking your teeth into one and experiencing that instant rush of sugary joy. It’s weird, because only a few days ago an apple was super satisfying and you weren’t even thinking about donuts, but now that same apple seems mundane and you don’t want it. So you go find a donut. And you eat it.
And then all of a sudden, a month has passed, and your healthy plant based kick is a distant memory. You want to go back, but it just doesn’t sound exciting or satisfying, and you don’t know where to start. Again. And again. And again.
You beat yourself up for not having the willpower to stick to eating healthy, and this makes you feel like shit. And when you feel like shit, all you want to do is feel better. So you reach for the donuts, because they never let you down.
And the downward spiral continues.
If you can relate to this at all, today’s video Fuckery is for you, my dear.
Earlier this week I sat down with Dr. Douglas Lisle, author of The Pleasure Trap, and we talked about why we get stuck in crappy eating patterns… even when we KNOW it’s not good for us. Turns out it has ZERO to do with willpower.
Watch the video below to find out exactly what it DOES have to do with.
My weekly Plant Fueled Meal Plans are perfect for reprogramming your brain to enjoy real food. Sign up here and I’ll help you crawl out of your donut hole.
The rice recipe below is perfect for my soup recipe from last week.
(Instant Pot & Stovetop Directions)
Instant Pot Directions
2 cups wild rice (400g)
2 1/2 cups water (590ml)
- Rinse the rice well and strain in a fine mesh strainer. Tap the strainer against the sink to remove excess water. Place the rice into your Instant Pot, along with the (new) water and stir once.
- Lock the lid into place, making sure the nozzle is pointed in the sealing position. Use the manual setting and set the timer for 23 minutes. Use the natural release method when the timer is up.
Stove Top Directions
2 cups wild rice (400g)
4 cups water (945ml)
- Rinse the rice well and strain in a fine mesh strainer. Tap the strainer against the sink to remove excess water. Place the rice into a medium-sized pot, along with the (new) water. Bring to a boil, stir once, turn the heat to very low and place a lid on the pot.
- Cook for 25-35 minutes. The cooking time varies depending on your altitude. The higher the altitude the longer it takes to cook. Check after 25 minutes, and if there is liquid in the pot, keep cooking until all of the liquid has been absorbed and the rice is soft and fluffy.
Wishing you a happy week. May it be filled with understanding why you do the things you do.