Crappy Eating Has Nothing To Do With Willpower – Dr Doug Lisle Explains (Video) + Wild Rice Recipe


I read The Pleasure Trap by Dr. Douglas Lisle in 2009, and it has yet to exit my brain.

Most of the books I read about food cover the science of why eating a nutrient dense diet, full of whole plant foods is so powerful for our health. Not only for preventing illness and disease, but in some cases, reversing them as well. These works are incredibly important and deserve a spot on every doctor’s book shelf.

But, The Pleasure Trap is different. It doesn’t go into why eating a healthy plant based diet is so powerful for human health.

It goes into why people don’t eat a healthy plant based diet, even when they know how powerful it is for human health.

This is key …

You can know something all day long,
but if you don’t put it into practice, it will never serve you.

Tell me if this sounds a smidge familiar:

You get REALLY inspired to eat a healthy plant based diet.

You START eating a healthy plant based diet.

After a couple weeks you feel better than you’ve felt in a long time. You have more energy, you’re more optimistic, you’re sleeping better, you feel more patient and grounded, you’re more productive – life is fucking great.

And then, one day, in walks a bag of donuts, and they start flirting with you hard. You try to walk away, but donuts have mad game. They keep seducing you until you fall directly into their hole, where you proceed to get blissed out from their high.

You thought it was a one time fling, but the next day, you can’t stop thinking about those donuts, with their alluring curves and tempting sweetness. You even packed a healthy lunch and are staring directly at an organic apple. You don’t even want a donut necessarily, but you can’t stop craving it. You can’t stop imagining sinking your teeth into one and experiencing that instant rush of sugary joy.

It’s weird, because only a few days ago an apple was super satisfying and you weren’t even thinking about donuts, but now that same apple seems mundane and you don’t want it. So you go find a donut. And you eat it.

And then all of a sudden, a month has passed, and your healthy plant based kick is a distant memory. You want to go back, but it just doesn’t sound exciting or satisfying, and you don’t know where to start. Again. And again. And again.

You beat yourself up for not having the willpower to stick to eating healthy, and this makes you feel like shit. And when you feel like shit, all you want to do is feel better. So you reach for the donuts, because they never let you down.

And the downward spiral continues.

If you can relate to this at all, today’s video Fuckery is for you, my dear.

Earlier this week I sat down with Dr. Douglas Lisle, author of The Pleasure Trap, and we talked about why we get stuck in crappy eating patterns… even when we KNOW it’s not good for us. Turns out it has ZERO to do with willpower.

Watch the video below to find out exactly what it DOES have to do with then talk to me in the comments below.

My weekly Plant Fueled Meal Plans are perfect for reprogramming your brain to enjoy real food. Sign up here and I’ll help you crawl out of your donut hole.

The rice recipe below is perfect for my soup recipe from last week.

Wild Rice

Instant Pot & Stovetop Directions
Author: Molly Patrick


Instant Pot Ingredients

  • 2 cups wild rice 400g
  • 2 ½ cups water 590ml

Stove Top Ingredients

  • 2 cups wild rice 400g
  • 4 cups water 945ml


Instant Pot Directions

  • Rinse the rice well and strain in a fine mesh strainer. Tap the strainer against the sink to remove excess water. Place the rice into your Instant Pot, along with the (new) water and stir once.
  • Lock the lid into place, making sure the nozzle is pointed in the sealing position. Use the manual setting and set the timer for 23 minutes. Use the natural release method when the timer is up.

Stove Top Directions

  • Rinse the rice well and strain in a fine mesh strainer. Tap the strainer against the sink to remove excess water. Place the rice into a medium-sized pot, along with the (new) water. Bring to a boil, stir once, turn the heat to very low and place a lid on the pot.
  • Cook for 25-35 minutes. The cooking time varies depending on your altitude. The higher the altitude the longer it takes to cook. Check after 25 minutes, and if there is liquid in the pot, keep cooking until all of the liquid has been absorbed and the rice is soft and fluffy.

Wishing you a happy week. May it be filled with understanding why you do the things you do.


Get a weekly dose of inspiration to eat more plants and celebrate imperfection

Our Sweary Saturday Love Letters are written by our ex-boozer, ex-smoker, plant-loving co-founder, Molly Patrick.


  1. Glen on June 17, 2017 at 11:01 am

    Yeah Molly! Your email with this video just saved me from going out to
    get a bagel…thanks for all you do.

    • Team Clean Food Dirty Girl on June 19, 2017 at 8:43 am

      Glen – glad to be of service! Keep rocking your plant based self!

  2. Karen Kalapothakos on June 17, 2017 at 11:14 am

    Just finished viewing this video and WOW was this ever super informative. I cant believe how much I learned from Doug Lisle and you. Kudos to you both! Keep up the good work, Molly. You are awesome!!!

  3. Merryn on June 17, 2017 at 3:22 pm

    Yay – I love the videos! Thank you

  4. Susan on June 17, 2017 at 7:59 pm

    This was great but the sound wasn’t good and I missed a bit of what Dr. Lisle said – just hard to understand. But really good review of important material – thanks for asking good questions.

    • Team Clean Food Dirty Girl on June 19, 2017 at 8:41 am

      Susan – thanks for watching!

  5. Nancy Motisi on June 18, 2017 at 5:32 am

    I think you are great and I love what you do but…..
    during this interview with Dr. Lisle I found that whenever you said ahum or something similar (which was every few seconds) was very distracting. You are a lovely person but is it possible that your interviews NOT be split screened but show only the interviewee? The vision of you and the constant ahums distract from the interview and made it difficult for me to pay attention. I’m sorry if I’m being fussy. I think you and your website are wonderful and informative and this was a very relevant and inspiring interview. Thank you

    • Team Clean Food Dirty Girl on June 19, 2017 at 8:41 am

      Nancy – thank you for watching and for your suggestion. We will take it into consideration for future events.

  6. Amanda Renny on June 29, 2017 at 9:19 pm

    This recipe is unique and interesting. I never cooked something like this and will try on the weekend. I was looking for some vegan recipes from a long time but in your blog i found the very helpful results. Thank you for sharing such a wonderful blog and please bring some more vegan dishes recipes.

    • Team Clean Food Dirty Girl on June 30, 2017 at 9:55 am

      Thank you Amanda. You should check out our private facebook group too! Tons of recipe inspiration, support, and good times.

  7. Dena Gershkovich on July 4, 2017 at 12:40 pm

    Your observation about people wanting to eat one way and then, in practice, eating another, is something that is very true and (I feel) not discussed enough. I feel like there is so much out there about how to eat healthy and recipes encouraging us to do so, but no one discusses how difficult it can be. Thank you for starting the conversation.

  8. Sarah on July 26, 2017 at 8:43 pm

    In the video, he mentioned a water fast. How many exact days is considered a “healthy” water fast? Also, is this the fast that you reccomend your clients when you start them on the plant based diet? Thanks!

  9. Dominika on November 16, 2017 at 9:27 pm

    Where can I find this video? I’m not seeing it on the post.

  10. Betty on April 30, 2019 at 1:06 pm

    Do you have to curse to get attention?

    • Molly Patrick on April 30, 2019 at 3:19 pm

      I don’t have to curse at all if I don’t feel like it 🙂
      It just comes out when I write because I write how I would talk to a friend.
      I’m not for everyone but luckily, there are tons of plant based blogs with no cursing.
      Have an awesome day!

  11. Daisy on June 23, 2019 at 10:44 pm

    I’m with Betty on the cursing. How you talk should not be how you write on a public forum. Vocabulary is so very limited in descriptions these days.

  12. Jenn on September 27, 2020 at 8:53 am

    Thank you for this and all of your posts, blog, and groups. And I LOVE the fucking swearing! My mother used to say I could shame a sailor (and she was right, according to my former navy partner!). I love the decorative, saucy punches of vocab. There are plenty of other perfectly polite blogs and posts out there for the delicate folx. Keep doing you, we love you just the way you are. ?

  13. Jan on January 22, 2022 at 11:50 am

    Interesting video, but with a terrible annoying background music.

    • Team Dirty - Brittany on January 22, 2022 at 3:43 pm

      We’re glad you found the video interesting despite not loving the background music.

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